Top 10 Best-Selling Items on Etsy in 2025

Etsy has long been a go-to marketplace for shoppers seeking unique, handmade, vintage, and personalized items. As we move into 2025, some trends have emerged, shaping the types of products that are flying off the virtual shelves. If you’re a seller looking to succeed on Etsy this year, it’s crucial to understand what’s selling the most. Let’s take a closer look at the top 10 best-selling items on Etsy in 2025 and why they’re in such high demand.

Handmade Jewelry: Personalization Takes the Lead

If there’s one category that has consistently dominated Etsy, it’s handmade jewelry. But in 2025, it's all about personalization. Custom jewelry, like name necklaces, birthstone rings, and engraved bracelets, continues to attract buyers who are looking for meaningful and unique accessories.

Shoppers no longer just want jewelry that looks good—they want it to reflect their identity or commemorate a special occasion. This is a huge opportunity for sellers to create one-of-a-kind pieces that are tailored to individual customers. With the growing interest in sustainable fashion, handmade jewelry is also gaining popularity as an eco-friendly alternative to mass-produced pieces.

Why it’s selling: Buyers are moving away from generic jewelry and are increasingly interested in personal touches, making custom jewelry one of the most popular categories on Etsy.

Digital Downloads: Instant Gratification for Savvy Shoppers

In 2025, digital downloads are making waves on Etsy. This category has seen explosive growth, with items like printable wall art, planners, and templates flying off the virtual shelves. The beauty of digital products is that they’re delivered instantly, which is a huge draw for busy shoppers. Plus, there’s no need for shipping, packaging, or inventory management, making it a very cost-effective category for sellers.

Why it’s selling: People love the convenience of immediate access to products they can use right away. Digital downloads also offer sellers the opportunity to make passive income since they can sell the same product over and over without any additional production costs.

Handmade Home Décor: Adding Character to Living Spaces

If there’s one thing that never goes out of style, it’s home décor. Etsy continues to be a treasure trove of handmade, unique home décor items that help buyers add personality to their living spaces. In 2025, macramé wall hangings, hand-painted signs, and decorative throw pillows are especially popular.

What makes these items stand out is their ability to reflect the buyer’s personal style. Etsy shoppers want something more than what’s available in big-box stores. They want to create a home environment that feels special and unique to them, and Etsy is the perfect place to find those one-of-a-kind pieces.

Why it’s selling: As people spend more time at home, they’re increasingly looking for ways to enhance their living spaces. Etsy’s handmade home décor items allow them to do just that.

Vintage Clothing & Accessories: Timeless Style with a Twist

Vintage clothing and accessories are having a moment on Etsy in 2025. From retro dresses to classic denim jackets and one-of-a-kind accessories, vintage fashion is thriving on the platform. People are turning to Etsy not just for sustainability but for that nostalgic, timeless feel that vintage items bring.

What’s driving the popularity of vintage fashion? More people are becoming aware of the environmental impact of fast fashion and are turning to second-hand and vintage clothing as an eco-friendly alternative. Vintage clothing also offers a level of uniqueness that mass-produced pieces simply can’t match.

Why it’s selling: Vintage clothing offers buyers the opportunity to wear something that no one else will have, and it’s a more sustainable choice than buying new.

Craft Supplies: Fueling the DIY Movement

With the continued rise of DIY culture, craft supplies remain a popular category on Etsy. Sellers offer everything from beads and yarn to specialty fabrics and knitting tools. Whether you’re a seasoned crafter or a beginner, Etsy has all the materials you need to get creative.

The DIY movement is stronger than ever in 2025, as more people look for ways to make their own personalized creations. Etsy’s wide range of craft supplies makes it easy for sellers to cater to this growing demand, whether for hobbyists or professional crafters.

Why it’s selling: As people look to make their own creations, they need quality supplies. Etsy provides a platform for sellers to meet this demand, offering a wide variety of materials for every type of craft.

Personalized Gifts: Thoughtful and Unique

When it comes to gifts, personalized items have never been more popular. Whether it’s a custom-engraved cutting board, a personalized portrait, or a monogrammed tote bag, buyers love giving (and receiving) gifts with a personal touch. These items are especially popular for special occasions like birthdays, weddings, and anniversaries.

What makes personalized gifts so special is the thoughtfulness behind them. Buyers know that receiving something custom-made feels unique and personal, making these gifts much more meaningful than a generic present.

Why it’s selling: Personalized gifts are perfect for special occasions and allow buyers to add a thoughtful touch that makes their gift stand out.

Wedding & Party Supplies: Making Events Special

Etsy continues to be a top destination for wedding and party supplies. Couples planning their big day and event planners searching for unique decorations and favors flock to Etsy for custom items that reflect their personal style. Whether it’s custom invitations, personalized party favors, or themed décor, Etsy has it all.

Shoppers are increasingly seeking custom wedding and party supplies that feel unique to their events. They don’t want the same generic items found in stores—they want something that reflects their personality and makes their celebrations even more memorable.

Why it’s selling: Weddings and parties are special occasions, and buyers want to make them unforgettable by using unique, personalized products.

Art & Illustrations: Unique Creations for Home & Office

Art and illustrations are thriving on Etsy in 2025. Whether it’s original paintings, custom illustrations, or print art of famous landmarks, buyers love decorating their homes and offices with one-of-a-kind pieces that can’t be found anywhere else. Personalized illustrations, especially those that feature pets or family portraits, are especially popular.

What’s great about buying art on Etsy is that it offers a way for people to support independent artists while also decorating their spaces with unique, meaningful pieces.

Why it’s selling: People want to add personality and creativity to their living and working spaces, and original art offers a great way to do that.

Beauty & Self-Care Products: Pampering with a Personal Touch

Handcrafted beauty and self-care products have always been a staple on Etsy, and they continue to thrive in 2025. From handmade soaps and bath bombs to organic skincare products and scented candles, buyers are increasingly drawn to artisanal beauty products that are crafted with care and natural ingredients.

What’s driving this trend? People are becoming more conscious of what goes into the products they use on their skin and bodies, and they prefer the natural, small-batch products available on Etsy. These items also make great gifts, further driving demand.

Why it’s selling: Etsy shoppers value high-quality, natural beauty products that offer a personal, luxurious touch.

Pet Accessories: Customizing for Furry Friends

Pets have become an integral part of many families, and Etsy is the go-to place for unique pet accessories. Whether it’s a personalized pet tag, a custom pet bed, or a stylish pet sweater, Etsy sellers are offering a wide range of products that allow pet owners to spoil their furry friends.

In 2025, the pet accessory market continues to grow, with buyers seeking personalized and one-of-a-kind items for their pets. Etsy’s custom options, such as breed-specific items and personalized pet gifts, make this a lucrative category for sellers.

Why it’s selling: Pet owners are always looking for ways to pamper their pets, and Etsy’s custom options allow them to do just that.

Conclusion: Trends You Can’t Ignore

If you’re selling on Etsy in 2025, it’s clear that certain product categories are leading the pack. Whether you're offering personalized jewelry, unique home décor, or custom wedding supplies, understanding these top-selling trends can help you make informed decisions about what to offer in your shop. By tapping into these popular categories, Etsy sellers can position themselves for success in the thriving marketplace.