Privacy Policy

Privacy Policy of Sellerportals Inc.

Last Updated: April, 2024

At Sellerportals Inc., located at 3020 Sunshine Vic, Melbourne, Australia, we value your privacy. This policy explains how we collect, use, and share your information when you use our services, as well as your rights and protections under the law.

We collect your personal data to provide and enhance our services. By using our services, you consent to the collection and use of your information as outlined in this policy.

We update our privacy policy periodically. You will be notified of any changes via a notice on our website and via email if you are using our applications or services.

This policy applies to all devices accessing our website

Information We Collect

When you visit our site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect data about the web pages or products you view, the websites or search terms that referred you, and how you interact with our site. This data is called "device information."

1. Device Information

We collect device information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. Learn more about cookies and how to disable them at All About Cookies.
  • Log Files: Track actions on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons and Tags: Electronic files that record how you browse the site.
  • Server Environment and Site Settings: Information collected to provide support and resolve issues you may encounter.
  • Product Data: Information about your site's products (if synced with our cloud system) to organize and manage for business promotion purposes.

For specific products, we collect data from your e-commerce site to provide product feeds in the required format for your chosen merchant.

2. Order Information

When you make or attempt to make a purchase through our site, we collect certain details from you, including your name, billing and shipping addresses, payment information (like credit card numbers), email address, and phone number. This is referred to as "order information." We may also ask you to complete optional customer surveys to provide tailored information for your business. Personal information may also come from our affiliate program and will be used as outlined in this privacy policy and EULA unless you exercise your right to be forgotten. We adhere to the GDPR guideline for "privacy by design" by using secure socket layers on our websites.

3. Business Information

We collect information related to your e-commerce site and the products you offer, as well as the business emails associated with these products.

4. Personal Information

When we refer to "personal information" in this privacy policy, we mean device information, order information, and business information.

We may also collect non-personally identifiable information using third-party technologies like web beacons. This data is not included as personal information but we rely on these third parties to comply with GDPR.

How We Use Your Personal Information

1. Order Information

We use the order information we collect to:

  • Fulfill orders placed through our site (process payments, arrange shipping, provide invoices and order confirmations).
  • Communicate with you about business-related matters.
  • Screen orders for potential risk or fraud.
  • Send you relevant advertising and business promotions, adhering to your preferences.
  • Identify genuine users of our software products as defined in our terms and conditions.
  • Qualify users of our software products for support and product updates.
  • Provide the feed files you subscribe to, use, or purchase with our software products.

2. Device Information

We use the device information we collect to:

  • Screen for potential risk and fraud (such as using IP addresses and mistaken login access details).
  • Improve and optimize our site (by generating analytics about how customers browse and interact with the site, and assessing the success of our marketing and advertising campaigns).

The information is collected using third-party software and web beacons that comply with the GDPR’s privacy by design principles.

3. Server Information

In some cases, to provide you with the necessary support, we may ask for the server information on which your site is hosted.

Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information as described above. Your data may be shared with different countries and continents as needed.

1. Google Analytics

We use Google Analytics to understand how our customers use the site. You can read more about how Google uses your personal information here. To opt-out of Google Analytics, click here.

2. Email Communications

We may use third-party applications to communicate with you via email. For this, we share your data with email service providers such as Mailchimp and Campaigns. We respect your rights and provide an unsubscribe link in these informational or marketing emails.

Your Data Management and Transfer Processes

When you use our cloud service, sharing your business information is a key part of the service we provide. This sharing occurs only when you initiate it by choosing to share your product information with your selected merchants. For merchants with auto-sync capabilities from the feed URL, you can manage the sharing activity through our cloud platform.

When you use our services to send your business data to different marketplaces like Etsy, your data from Shopify is securely transferred to our cloud system using HTTPS and TLS v1.2.

1. Data Portability and Deletion

While using our cloud service, you can download your business data as per GDPR compliance. You can also request the deletion of your business data to exercise your right to be forgotten.

2. Non-Cloud Services

When you use our software products (plugins, extensions, components, and modules) to create a product feed for your site, your business data remains on your own server and is not shared with us. Therefore, managing the sharing of this business data created using our products is your responsibility.

3. Compliance with Laws

We may share your personal information to comply with applicable laws and regulations, respond to search warrants, or fulfill other lawful requests for information we receive, or to protect our rights. We use Google Analytics to understand how our customers use the site. You can read more about how Google uses your personal information here. To opt-out of Google Analytics, click here.

Behavioral Advertising

We use your personal information to provide you with targeted ads and marketing communications that may interest you. Learn more about how targeted advertising works at the Network Advertising Initiative’s educational page.

Opt-In/Opt-Out Choices

We want to reach those who are interested. If you don’t want to receive any information from us, email us at or inform us via the live chat available on this website, and we will stop. You can also let us know if you no longer want to use our services. At any time, you can opt out by uninstalling our software or app, and you can delete or change any information you’ve provided. Additionally, you can opt out of targeted ads through the Digital Advertising Alliance’s opt-out portal.

Updating Your Information

If you need to update your information, email us at

Retention & Security of Information

We keep your order information for our records unless you ask us to delete it. If you use our cloud service to connect your e-commerce store, we retain your business information until we decide to delete it or you request its deletion. We comply with GDPR standards for data collected through third-party sites. Sellerportals uses industry-standard SSL connections to protect user information.